QR Codes A Waste Of Time (?)

Yes QR codes are still the trend du jour with retailers including Barney's, Bloomies, Bergdorf's, and more using the platform to promote products and special events. But we are not buying the hype. If early adopters are not grabbing their phones to scan every code found in a magazine, billboard, or on a store shelf do you think the average American will?  Here is our theory, if you make a customer work too hard to find out more information given to them by an advertiser they will pass. It is not the same as receiving information from a friend or community which is at the core of mass adoption. This is why we believe QR codes will join the bone yard along with store "apps" created by retailers who should have just built a mobile web site. 

FYI, this post was inspired by a story posted on Luxury Daily today. We don't mean to poke fun, but isn't that a "Marketing for Dummies" book on the shelf behind this expert?