The First Fashion Panel @ 140 Conference

Yesterday, Gritty Pretty PR moderated the first fashion panel ever to appear at the  #140 Characters Conference. We explored how major fashion brands are using Twitter to gain consumer confidence and revenue.  The panel included:

• Alexis Maybank (@giltfounder) - Co-Founder and Chief Strategy Officer of Gilt Groupe
• Bronwyn Barnes (@InStyle) - Associate Entertainment Editor for InStyle.com:
• Kimberly Miller (@StyleWatchMag) - VP of Consumer Marketing, People StyleWatch
• Meredith Fisher (@InsideDVF) - Digital Media Director, Diane von Furstenberg Studio

View the video above to find out how these chic Twitteristahs use Social Media to develop their brands and build relationships.